adidas y3 formula 1 — Toto Wolff│© adidas Y-3

Yohji Yamamoto’s Y-3 steps into Formula 1 through a new collaboration with the Mercedes-AMG PETRONAS team.

The collaboration first appeared during Y-3’s Fall/Winter 2026 presentation in Paris. Staged at the Palais d’Iéna, the show abandoned the traditional runway in favor of a sloped set that resembled both a racetrack and a skate ramp, with adidas’ three stripes stretching across the floor. Contemporary dancers in black boiler suits moved through the space in synchronized formations, while wolf-masked performers drifted alongside the models as the collection unfolded, before the evening closed with the reveal of Y-3’s collaboration with the Mercedes-AMG PETRONAS Formula 1 Team.

Since its launch in 2002, Y-3 has continuously explored the space between avant-garde fashion and performance sport. The label has long treated sportswear as a design laboratory, translating the language of athletics into Yohji Yamamoto’s darker, more architectural aesthetic. This time, the reference point becomes the world of Formula 1.

The capsule draws on the visual codes of the track: team jackets, motorsport graphics, and technical silhouettes shaped by speed and movement. At its center sits a wolf motif rooted in Japanese mythology, where the animal is seen as a guardian figure standing for instinct, speed, and bravery. The graphic itself carries a small piece of adidas history. First introduced by Y-3 on the brand’s F50 Tunit football boots in 2006, the wolf returns here across both teamwear and fan pieces.

The editorial released alongside the collaboration places the Mercedes-AMG PETRONAS team within an atmosphere that echoes night racing. Team principal Toto Wolff appears in the wolf jacket alongside drivers George Russell and Kimi Antonelli, surrounded by smoke, artificial track lighting, and the lingering traces of speed.